The consumer question that launched Proctor & Gamble's hugely successful Charmin Restrooms IMC effort in Times Square in 2006 was "Where's the beef?"

Name: The consumer question that launched Proctor & Gamble's hugely successful Charmin Restrooms IMC effort in Times Square in 2006 was "Where's the beef?"
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The question that launched Charmin Restrooms IMC effort in Times Square in 2006 was actually "Is it true that the Charmin Restrooms are free and fabulous?"

The Consumer Question That Launched Proctor & Gamble's Hugely Successful