Due to the increasing complexities associated with the advertising industry, there is a tendency for organizations to become reliant on ____. However, this can create a problem because these people often lose sight of the overall goals of an effort.

Question

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Specialists, such as those in digital marketing or social media advertising, may become so focused on their specific area of expertise that they lose sight of the overall goals of a campaign. This can lead to a lack of coordination and a failure to achieve the desired results.

Due to the Increasing Complexities Associated with the Advertising Industry