What is the term in marketing that entails embedding your brand as part of an entertainment property (e.g., a sporting event, TV show, theme park, short film, movie, or video game) in an effort to connect with your consumer in a unique and compelling way?

Question

Quizplus · Accepted Answer

The term described in the question is Branded entertainment. It involves incorporating a brand as part of an entertainment property in order to engage consumers in a unique and dynamic way. This type of marketing can be done through various forms of media including TV shows, movies, video games, and more. By embedding the brand within the entertainment property, the brand can leverage the popularity of the respective property to enhance its own image and connect with its target audience in a meaningful way.

What Is the Term in Marketing That Entails Embedding Your