Which of the following best describes the typical effect of event sponsorship as an advertising medium?

Question

Quizplus · Accepted Answer

Event sponsorship is typically most effective when it is used in conjunction with other elements of an integrated marketing communications (IMC) campaign, such as brand advertising, sales promotion, and public relations. This creates a strong brand presence across multiple touchpoints and maximizes the impact of the sponsorship. While it may also be useful for creating brand awareness or driving primary demand, the synergies generated by combining event sponsorship with other IMC elements make it most effective.

Which of the Following Best Describes the Typical Effect of Event