The story of how Prilosec OTC successfully used sponsorship of Bunco gaming, in particular the Bunco World Championship illustrates what principle of the ideal branding-through-sponsorship scenario?

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The principle of the ideal branding-through-sponsorship scenario includes all of the options mentioned in the question. A successful sponsorship should connect with the consumer in a fun and meaningful way, take advantage of overlaps between customer and brand benefit, and leverage the unique connection between consumer and brand to build loyalty and favorable word of mouth. The Prilosec OTC sponsorship of Bunco gaming, specifically the Bunco World Championship, successfully achieved all of these principles and therefore fits the ideal branding-through-sponsorship scenario.

The Story of How Prilosec OTC Successfully Used Sponsorship of Bunco