Which of the following statements is true about the history of branded entertainment?
A) It began even before television
B) The longest lasting branded entertainment vehicle is the Guiding Light, a soap opera that has been running continually for just over 70 years
C) No firm has managed this marketing collaboration technique better than P&G
D) All of these statements are true of branded entertainment's history as a marketing tactic
Correct Answer:
Verified
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The People to People Sports Committee
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