The brave new world of IMC refers to

Question

Quizplus · Accepted Answer

The term "IMC" stands for integrated marketing communications, and refers to a strategic approach to the promotion of brands that uses a combination of different communication tools and channels (such as advertising, PR, social media, direct marketing, etc.) to deliver a consistent message to the target audience. This approach is fundamentally different from traditional media, which focused mostly on advertising, and represents a new way of thinking about brand promotion in a rapidly changing digital landscape. Therefore, the "brave new world of IMC" is a metaphorical expression that highlights the innovative and challenging nature of this approach. Neither A (a TV commercial for a laptop) nor D (the demise of advertising) are accurate descriptions of the term "brave new world of IMC," and while B (a novel by Aldous Huxley) shares the same name, it is not directly relevant to marketing or advertising. Therefore, C is the best choice.

The Brave New World of IMC Refers to