The Goal of Achieving a Synergistic Effect Through IMC Is

The goal of achieving a synergistic effect through IMC is to

A) achieve as large of a reach and frequency from advertising as possible.
B) make sure that any marketing effort uses all media available.
C) make various media build on each other's efforts, to ensure coherent and timely communication
D) keep to a minimum the number of different media that need to be coordinated.