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Which of the Following Is a Reason for the Convergence

Question 39

Multiple Choice

Which of the following is a reason for the convergence of Madison & Vine?


A) New York City needed to extend Madison Avenue into Greenwich Village where it becomes Vine Street
B) People have an ever-expanding set of options beyond traditional media with which to fill their leisure time - from playing video games to watching DVD's.
C) People like movies better than TV where the ads are limited to pre-screening 20 minute segments
D) there really isn't a convergence; the idea of Madison & Vine is just a way for "ad men" to recapture some of the fading glamour of their industry

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