Which of the following contributed to the success of the Charmin Restroom IMC campaign given as an example in this chapter?

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All of these factors contributed to the success of the Charmin Restroom IMC campaign. The plush restrooms on Broadway equipped with plenty of toilet tissue ensured that consumers had a positive experience with the brand. The Flush-O-Meter added an element of fun and interactivity to the campaign. And featuring Doris Roberts, a popular TV actress, in the campaign ads helped to generate buzz and interest in the campaign. Together, all of these factors helped to make the Charmin Restroom campaign a success.

Which of the Following Contributed to the Success of the Charmin