One way to measure the benefits of sponsorship of an event is to determine how often the name of the sponsor appears in print and broadcast coverage of the event.

Name: One way to measure the benefits of sponsorship of an event is to determine how often the name of the sponsor appears in print and broadcast coverage of the event.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

By tracking the number of times the sponsor's name appears in media coverage of the event, one can assess the level of brand exposure and potential reach of the sponsorship.

One Way to Measure the Benefits of Sponsorship of an Event