The success of global marketers of the future will be defined by those who can achieve a balance between:

Question

Quizplus · Accepted Answer

The statement emphasizes the need for global marketers to achieve a balance between local and global concerns. This means that marketers need to consider the cultural, social, and economic differences of local markets while also maintaining a consistent brand image across global markets. This balance is crucial to the success of global marketing efforts.

The Success of Global Marketers of the Future Will Be