There tends to be low customer involvement when a consumer purchases a service.

Question

Quizplus · Accepted Answer

This statement is false. Customer involvement can vary depending on the type of service being purchased. Some services, such as healthcare or financial planning, may require high levels of customer involvement and decision-making, while others, such as getting a car wash or using a ride-sharing service, may require very little involvement from the customer.

There Tends to Be Low Customer Involvement When a Consumer