To be successful, the international service marketer must first determine the nature and the aim of the service offering, that is, whether the service will be aimed at people or at things and whether the service act in itself will result in tangible or intangible actions.
Correct Answer:
Verified
Q1: Recent growth in the service sector is
Q2: One of the most rapidly growing areas
Q4: Because services cannot be stored, much greater
Q5: Purchasing a car is buying a good;
Q6: One of the benefits of being in
Q7: Rules and laws that impose larger operating
Q8: There tends to be low customer involvement
Q9: Services are usually tangible.
Q10: Maintaining constant service capacity at levels necessary
Q11: Electronic commerce has opened up new horizons
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