All of the following are trends impacting the use of integrated advertising and marketing communications except:

Question

Quizplus · Accepted Answer

The increases in perceptions of brand power are not a trend that impacts the use of integrated advertising and marketing communications, but rather a factor that may be influenced by the effectiveness of such communication efforts. The other three options are all significant trends that impact the use of integrated advertising and marketing communications. The explosion of digital media has led to changes in the way that consumers receive and process information, as well as new opportunities for businesses to reach their target audience. Changes in channel power refer to changes in the relative influence and importance of different marketing channels, such as social media and traditional advertising. The increase in global competition means that businesses need to be more strategic and effective in their marketing efforts in order to succeed.

All of the Following Are Trends Impacting the Use of Integrated