Many marketing experts feel the advancement of the internet and information technology has caused a shift in channel power:

Question

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The advancement of the internet and information technology has given consumers more power in the purchasing process. With the ability to research products, compare prices, and read reviews online, consumers are more informed and have more options than ever before. This shift in channel power has given consumers greater influence over manufacturers, retailers, and wholesalers.

Many Marketing Experts Feel the Advancement of the Internet and Information