When Applebee's Neighborhood Bar and Grill faced declining sales in 2008, efforts were made to:
A) sell IHOP to raise capital.
B) raise prices and increase quality.
C) rejuvenate the brand.
D) co-brand with IHOP.

Question

Quizplus · Accepted Answer

Rejuvenating the brand was the strategy that Applebee's pursued to address declining sales. This included revamping the menu, improving service, and updating the decor of the restaurants. While co-branding with IHOP could have been a possible strategy, there is no evidence that Applebee's pursued this option. Selling IHOP would not have addressed the issues facing Applebee's specifically. Raising prices and increasing quality is not a clear strategy on its own and may not have addressed the root issues causing the decline in sales.

When Applebee's Neighborhood Bar and Grill Faced Declining Sales in 2008