All of the following items are tangible components of a brand image except:
A) goods and services sold.
B) retail outlets where the product is sold.
C) advertising, promotions, and other forms of communication.
D) competing businesses.
Correct Answer:
Verified
Q2: From the perspective of the corporation, a
Q5: From the company's perspective, a quality brand
Q6: When Applebee's Neighborhood Bar and Grill faced
Q7: In the mind of the consumer, a
Q9: From a consumer's perspective, a strong brand
Q12: A corporate or brand image reflects the
Q15: Which is an intangible element of a
Q16: From the perspective of the corporation, a
Q19: A corporate or brand image summarizes what
Q20: Which is not part of a brand
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