A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A) Brand extension
B) Private brand
C) Flanker brand
D) Complementary brand

Question

Quizplus · Accepted Answer

Flanker brand strategy involves the addition of new brands to the existing ones in order to create a broader product line and appeal to a wider range of customers. This is often done to strengthen the company's presence in international markets by catering to the unique needs and tastes of different cultures. Therefore, adding additional brands to current brands to strengthen international presence reflects the flanker brand strategy.

A Firm That Is Expanding to International Markets Often Adds