A family brand relationship occurs when two companies produce one brand in a cooperative venture.

Name: A family brand relationship occurs when two companies produce one brand in a cooperative venture.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A family brand relationship refers to a marketing strategy where a single brand name is used for the marketing of multiple related products; it does not necessarily involve two companies producing one brand in a cooperative venture.

A Family Brand Relationship Occurs When Two Companies Produce One