When a company sorts prospects into those with the lowest, medium, and highest profit potential, the ________ segmentation approach is being used.
A) industry
B) size
C) usage
D) customer value

Question

Quizplus · Accepted Answer

Sorting prospects based on their profit potential is based on the concept of customer value segmentation, where customers are segmented based on their potential value to the company, in terms of revenue or profitability.

When a Company Sorts Prospects into Those with the Lowest