In terms of selecting an advertising agency, a creative pitch is a formal presentation addressing a specific problem, situation, or set of questions.

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A creative pitch is a formal presentation that addresses a specific problem or situation, wherein an advertising agency presents its ideas and strategies to the client in order to win their business. The pitch includes concepts, designs, and campaigns that the agency believes will best achieve the goals of the client.

In Terms of Selecting an Advertising Agency, a Creative Pitch