In preparing a creative brief, the only information required in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

Question

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Demographic characteristics are important, but they are not the only information required in a creative brief. The creative brief should also include psychographic characteristics, such as interests, values, and attitudes, as well as insights into the target audience's behaviors and preferences. This information is crucial for the creative team to design an ad that will resonate with the target audience and achieve the desired outcomes.

In Preparing a Creative Brief, the Only Information Required in Terms