In a radio advertisement, if a consumer can see an image in the mind, then the effect is greater:
A) than if the consumer could see the actual visual.
B) only if the image is concrete.
C) only if the image is abstract.
D) than an ad with an abstract image, but less effective than an ad with a concrete image.

Question

Quizplus · Accepted Answer

When a consumer can see an image in their mind, it creates a more powerful connection than if they were simply looking at a visual. This is because the brain is actively engaged in creating the image, which makes it more memorable and impactful.

In a Radio Advertisement, If a Consumer Can See an Image