The ________ formulates a plan as to where and when ads should run.
A) creative
B) media planner
C) media buyer
D) client
Correct Answer:
Verified
Q1: Client budgets for advertising have exceeded the
Q2: A spot ad is:
A)a one-time placement of
Q3: The part of the media plan that
Q9: Successful marketing involves identifying target markets and
Q13: Conducting research that matches the product to
Q14: The part of the media plan that
Q23: A media buyer formulates a media program
Q31: Part of a media planner's job is
Q36: Reach measures the number of:
A)people, households, or
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
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