In terms of buzz marketing, the most risky strategy is to use:
A) consumers who truly like a brand and tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) company employees to create a blog on the company's website about a brand and then invite consumers to participate.
D) company or agency employees posing as customers of the company telling others about the brand.

Question

Quizplus · Accepted Answer

Using company or agency employees to pose as customers and promote the brand is known as "astroturfing" and is considered unethical and deceptive. It can also result in a backlash if the deception is uncovered, damaging the brand's reputation. The other options involve using real consumers or employee-generated content, which are more transparent and trustworthy forms of buzz marketing.

In Terms of Buzz Marketing, the Most Risky Strategy Is