According to Direct Marketing, the number one reason consumers remain in permission marketing programs is:
A) they receive account status updates.
B) contests and sweepstakes being offered.
C) price bargains offered.
D) the content is interesting.

Question

Quizplus · Accepted Answer

The number one reason consumers remain in permission marketing programs is that the content is interesting. This means that the emails, newsletters, or other marketing materials they receive are relevant, engaging, and valuable to them in some way. While account status updates, contests and sweepstakes, and price bargains may also be reasons for consumers to remain in these programs, they are not as compelling as the content itself. Therefore, choice D is the best option.

According to Direct Marketing, the Number One Reason Consumers Remain