In developing a customer relationship management (CRM) program, the "share" of customer term refers to the:
A) potential value that could be added to a given customer's lifetime value.
B) lifelong earnings of a customer.
C) share of a customer's income that is spent on a particular product.
D) percentage of time spent on acquiring the customer's loyalty.

Question

Quizplus · Accepted Answer

The "share" of a customer refers to the potential value that could be added to the customer's lifetime value through upselling, cross-selling, and increasing loyalty. It is a measure of how much of the customer's potential spending is captured by the company.

In Developing a Customer Relationship Management (CRM) Program, the "Share