Selling products to customers without the use of other channel members is:
A)database marketing.
B)direct marketing or direct-response marketing.
C)indirect marketing.
D)by-pass marketing.

Question

Quizplus · Accepted Answer

Direct marketing or direct-response marketing involves selling products directly to customers without the use of intermediaries or other channel members. This can be done through various methods such as direct mail, telemarketing, and e-commerce. Direct marketing allows for a more targeted and personalized approach to marketing, as well as the ability to measure and track the effectiveness of campaigns.

Selling Products to Customers Without the Use of Other Channel