When purchasing a direct mailing list, a compiled list consists of individuals who have:
A)met a specific demographic profile.
B)responded to previous direct mail offers made by the company purchasing the list.
C)made purchases or responded to direct mail offers in the past.
D)responded to a direct mail offer within the last 30 days.

Question

Quizplus · Accepted Answer

Compiled lists are created based on demographic profiles, such as age, income, gender, and other characteristics, rather than on individuals' previous interactions with direct mail offers.

When Purchasing a Direct Mailing List, a Compiled List Consists