In terms of responding to a direct mail offer, a PURL offers the advantage of preloading all of an individual's personal data to a personalized website.

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PURL (Personalized URL) is a unique website address created for each individual recipient in a direct mail campaign. By clicking on the PURL included in the mailing, the recipient can access a personalized website that preloads their personal data, making it easier and more convenient for them to respond to the offer.

In Terms of Responding to a Direct Mail Offer, a PURL