According to the Direct Marketing Association, about 60 percent of direct marketing expenditures are spent on retaining current customers.

Name: According to the Direct Marketing Association, about 60 percent of direct marketing expenditures are spent on retaining current customers.
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The Direct Marketing Association reports that a smaller percentage of direct marketing expenditures are typically spent on customer retention, with a larger focus on acquiring new customers.

According to the Direct Marketing Association, About 60 Percent of Direct