Mailing direct offers to individuals who have purchased in the past, but not recently, will usually yield better results than a cold-call mailing list from a broker.

Question

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Customers who have purchased previously are more likely to respond to a direct mail offer as they have already shown an interest in the product or service. A cold-call mailing list from a broker includes individuals who may not have a prior relationship with the company and may not be as receptive to the offer.

Mailing Direct Offers to Individuals Who Have Purchased in the Past