Morgan is the marketing manager for a small auto parts retailer. She wants to purchase a list that has the highest probability of producing sales. The best list for her to purchase would be a(n) ________ list.
A) response
B) internal customer
C) hot
D) compiled

Question

Quizplus · Accepted Answer

A "hot" list consists of individuals or businesses that have recently shown interest or intent to purchase, making it the most likely to produce sales.

Morgan Is the Marketing Manager for a Small Auto Parts