Premiums are normally much more successful than coupons in increasing sales and profits.

Name: Premiums are normally much more successful than coupons in increasing sales and profits.
Brand: Quizplus
Rating: 4.8 (44 reviews)

Question

Quizplus · Accepted Answer

Coupons are generally more effective than premiums at increasing sales and profits because they offer immediate cost savings, which is a stronger incentive for purchase among a broader range of consumers. Premiums, while attractive, often require a purchase first and appeal to a narrower segment of the market.

Premiums Are Normally Much More Successful Than Coupons in Increasing