When a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part, it is ________ marketing.

Question

Quizplus · Accepted Answer

Incidental ambush marketing occurs when a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part. This can happen when fans bring in branded items or wear branded clothing to the event, creating an association between the brand and the event without the brand's knowledge or involvement.

When a Brand Is Associated with a Major Sporting Event