_____ refers to the feelings that are experienced during consumption activities or associated with specific objects.
A) Cognition
B) Internalization
C) Affect
D) Value
E) Utilitarian value

Question

Quizplus · Accepted Answer

Affect refers to the emotional responses or feelings associated with a product or service. Cognition refers to mental processes such as knowledge, perception, and understanding. Internalization refers to the integration of values and beliefs into one's own identity. Value refers to the perceived benefits and costs of a product or service. Utilitarian value refers to the functional or practical benefits of a product or service.

_____ Refers to the Feelings That Are Experienced During Consumption