It's the day before Christmas and Mark has not even started shopping for gifts for his family. He rushes to the mall and buys the first things he sees. Which of the following is most likely having the greatest impact on Mark's behavior?
A) social influences
B) situational influences
C) socio-environmental factors
D) hedonic factors
E) perceptional influences

Question

Quizplus · Accepted Answer

Situational influences, such as Mark's time constraints and the pressure of the upcoming holiday, are likely driving his behavior to hastily purchase gifts without much thought or consideration. Other factors, such as social influences or perceptional influences, may also play a role, but the situation at hand appears to be the most significant.

It's the Day Before Christmas and Mark Has Not Even