_____ value is the immediate gratification that comes from experiencing some activity.
A) Hedonic
B) Utilitarian
C) End-state
D) Process
E) Experiential

Question

Quizplus · Accepted Answer

Hedonic value is the immediate pleasure or enjoyment that a consumer experiences from consuming a product or participating in an activity. It is primarily related to emotions and feelings of happiness, enjoyment, or joy.

_____ Value Is the Immediate Gratification That Comes from Experiencing