Kyle purchased a Macbook Pro and an extended warranty. He also purchased one-on-one training to learn how to use the computer. This is an example of a(n) _____.
A) augmented product
B) complete product
C) extended product
D) total product
E) segmented product

Question

Quizplus · Accepted Answer

An augmented product includes additional services or benefits such as warranties and training, which enhance the core product.

Kyle Purchased a Macbook Pro and an Extended Warranty