All of the following are examples of marketing tactics EXCEPT _____.
A) determining the quality level of the product
B) setting the price of a product or service
C) creating advertising for a service
D) distributing through discount stores
E) setting the company sales goal

Question

Quizplus · Accepted Answer

Setting the company sales goal is a strategic decision, not a marketing tactic. Marketing tactics are specific actions taken to achieve marketing objectives, such as pricing, advertising, and distribution.

All of the Following Are Examples of Marketing Tactics EXCEPT