On his way to work, Hank passes by many billboards and many ads play on the radio while he's driving, but he only sees and hears a few of them. This is an example of selective distortion.
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Q5: Comprehension is the consumer's attempt to derive
Q6: Consumer perception involves two phases: sensing and
Q7: Selective cognition involves paying attention to only
Q9: Attention is the purposeful allocation of information-processing
Q11: Sensation describes a consumer's immediate response to
Q12: Perception represents a subjective reality.
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Q16: Accommodation occurs when a consumer easily recognizes
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