_____ refers to the extent to which a consumer likes the message source.
A) Likeability
B) Trustworthiness
C) Attractiveness
D) Expertise
E) Compatibility

Name: _____ refers to the extent to which a consumer likes the message source. A) Likeability B) Trustworthiness C) Attractiveness D) Expertise E) Compatibility
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Question

Quizplus · Accepted Answer

Likeability refers to the extent to which a consumer likes the message source, influencing their perception and acceptance of the message.

_____ Refers to the Extent to Which a Consumer Likes