Most television commercials for car dealerships include a person walking by the cars in the lot almost yelling about price deals. Consumers have come to expect this in car dealership commercials, which is referred to as a(n) _____ level.
A) habituation
B) absolute
C) adaptation
D) primed
E) framed

Question

Quizplus · Accepted Answer

Adaptation refers to the process in which consumers become accustomed to a stimulus over time, causing a decrease in their response to it. In this case, consumers have become accustomed to the yelling and emphasis on price deals in car dealership commercials, and therefore, they expect it. Habituation refers to a similar process but specifically relates to a decrease in responsiveness due to repeated exposure to a stimulus. Absolute, primed, and framed levels are not relevant to this scenario.

Most Television Commercials for Car Dealerships Include a Person Walking