A consumer in a bad mood tends to judge things negatively. When the value of a target, such as a product, is influenced in a consistent way by one's mood, this is called _____.
A) equity theory
B) affect-based judgments
C) situation involvement
D) visceral responsiveness
E) mood-congruent judgments

Question

Quizplus · Accepted Answer

Mood-congruent judgments occur when a person's mood influences their evaluation of a target, leading them to judge things more negatively or positively depending on their mood.

A Consumer in a Bad Mood Tends to Judge Things