_____ refers to human characteristics that can be associated with a brand.

Question

Quizplus · Accepted Answer

Brand personality refers to the human characteristics that a brand can have, such as being sincere, exciting, competent, or sophisticated. It helps consumers to connect with the brand emotionally and differentiate it from the competitors. Brand nomenclature refers to the naming of a brand, brand personology is not a commonly used term, brand dimensionality is not a valid term in branding, and brand lifestyle refers to the lifestyle and values that a brand represents.

_____ Refers to Human Characteristics That Can Be Associated with a Brand