It is often useful to look at demographic variables, such as age, income, and education, by ZIP codes. Combining demographic data with geographic information such as zip codes is an example of using a _____ technique.

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Geodemographic techniques involve combining demographic data with geographic information such as ZIP codes to analyze and understand patterns of consumer behavior, purchasing habits, and market potential. This technique allows businesses and organizations to tailor their marketing efforts to specific geographic regions based on the demographic characteristics of the population living in those areas.

It Is Often Useful to Look at Demographic Variables, Such