The relationship between consumer and brand has been described in terms of _____.

Question

Quizplus · Accepted Answer

The relationship between consumer and brand can be characterized by all of these choices. Love and passion is often seen in brand loyal customers, self-connection is when a consumer sees the brand as a reflection of their own identity, commitment is when a consumer chooses to consistently purchase from the same brand, and intimacy refers to a deep emotional connection between the consumer and brand.

The Relationship Between Consumer and Brand Has Been Described in Terms