Which approach to attitudes suggests that affect, behavior, and cognitions form in a sequential order?
A) sequential approach
B) hierarchy of effects approach
C) attitude laddering approach
D) build-up approach
E) elaboration likelihood approach

Question

Quizplus · Accepted Answer

The hierarchy of effects approach proposes that attitudes are formed in a sequence starting with beliefs about a product, which then leads to affect (feelings) toward the product, which in turn influences behavior (such as purchase).

Which Approach to Attitudes Suggests That Affect, Behavior, and Cognitions