All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____.
A) a consumer's perception of what other people think they should do
B) beliefs about salient attributes that a consumer thinks the product should possess
C) strength of the belief that a certain brand has the feature
D) evaluation of the attribute
E) all of these choices are elements of the ATO model

Question

Quizplus · Accepted Answer

Perception of what other people think they should do is part of the subjective norm component of the theory of planned behavior, which is separate from the ATO model.

All of the Following Are Elements of the Attitude-Toward-The-Object (ATO)